Luxury Scent Box is one of the more recent perfume subscription services, founded in 2016 in Santa Ana, California. But for the purposes of this review, I’ll be talking about their cologne subscription box.
While I haven’t confirmed this with Luxury Scent Box (they did not respond for comment) – their operation is undoubtedly small. This is first evident with their website, it won’t be winning any UI design awards anytime soon. I admit I was caught judging a book by its cover (or a website by its homepage) and so…
I DIDN’T HAVE HIGH EXPECTATIONS FOR THE ACCURACY OF THE FRAGRANCE SURVEY
The fragrance survey is four short parts which culminates in a write-in what are your three favorite scents? Unfortunately, it only works correctly for the scents that also match with what Luxury Scent Box currently stocks. As you type you’ll see an autofill drop down.
So skepticism be damned, I threw caution to the wind and went with the first recommendation based on the information I provided (male > woods > spices > Herrera for men, Mont Blanc Legends and Gucci Envy). Which was Bvlgari (pronounced BULL-gur-ee) Aqva Atlantiqve; an updated version of 2005 Bvlgari Aqva which was released in Spring of 2017, according to Fragrantica.
If you’re unfamiliar, Bvlgari has an irksome practice of replacing Us with Vs for no other reason than ‘to be different’. Apparently, the luxury goods market was too thick for Bulgari (it wasn’t though). I’ll admit this pretentious custom was a contributing factor as to why I was never keen on owning one of their fragrances, but that all changed thanks to Luxury Scent Box!
MY BOX FINALLY ARRIVED SEVEN DAYS AFTER SIGNING UP FOR MY SUBSCRIPTION
It was cross country shipping by USPS First Class so I understand the logistics. Nevertheless, in an era that’s defined by instant gratification and 2-day shipping the wait was barely tolerable, but then again, I’ve never been known for my patience.
So how would this cologne stack up after I was already prejudiced against the brand? Preconceived bias be damned! This cologne just became one of my favorite go-to day time scents. Refreshing, energetic, citrus, spice and “sea”.
IT SMELLS LIKE WHAT A SANDALS VACATION COMMERCIAL LOOKS LIKE.
I don’t know if it’s some groundbreaking multistage algorithm or simply pushing their oldest inventory on unsuspecting subscribers but they nailed me. I’ll be writing a full review on this particular cologne later on. Rome wasn’t built in a day, afterall.
Circling back to the small operation; the presentation here isn’t going to blow anyone away. They have (astutely) minimized overhead with double-sided printing their collateral, limiting color on them and using recycled paper for the padding. I believe they have passed on the majority of these reduced operating expense benefits to their customers but more on that later.
Where the quality does shine (and what matters most) is in the atomizer. An atomizer is the fancy nomenclature for the sprayer.
IT DOES A NICE JOB OF DISPERSING A BIG, OLE CLOUD OF FRAGRANCE
Not to mention the aluminum (I assume) casing looks pretty svelte and has a cool & easy twisting operation. Not unlike a lipstick (don’t judge how I spend my weekends).
Inside the protective casing, we find the sample tube, complete with all the pertinent details.
Now we’ll get into the unique value proposition of Luxury Scent Box and who this particular cologne (or perfume) subscription service is best suited for.
For those unfamiliar with the terminology, a UVP aka Unique Selling Proposition is a marketing term that essentially means how product A is different from products B, C, D, etc.
LUXURY SCENT BOX’S UVP IS UNDOUBTEDLY THE SIZE OF THE “SAMPLE”
I use quotations here because you’re basically buying designer fragrances in one of the most popular size offerings (1 ounce or 30 mL) for $18 dollars a month (on the premium plan).
To clarify that, Luxury Scent Box provides monthly “samples” in 0.9 oz (26 mL) across all their subscription packages, approximately ~260 sprays. For this particular cologne, that was an incredible deal, as illustrated below.
Meaning LSB (I’m tired of writing Luxury Scent Box) is providing much more than a sample, which is typically 2mL or 3mL.
THEY’RE PROVIDING ROUGHLY A MONTHS WORTH OF FRAGRANCE
It’s perfect for the person that wants to:
- Have scents recommended but ultimately control what they receive
- Change scents regularly and try new scents regularly
- Doesn’t care about having the designer bottle to display
Which describes a lot of people! They are currently the only US perfume & cologne subscription service that offers the 0.9 oz vials and they do it at the same or less price than other companies do. The closest direct competitor would be Scentbox – providing 0.8 oz of premium fragrance for $19.95 per month.
The only downside to this up and coming monthly perfume subscription service is the relatively limited selection when compared to more established companies e.g. Scentbox.
IT’S AKIN TO HOME DEPOT VS ACE HARDWARE
As is the case with just about all of the perfume subscription services (and cologne), you can cancel at any time without penalty and pay as you go – no contracts.
In conclusion, I like Luxury Scent Box. They have enough scents to keep my monthly subscription for the next several years and they have the best value of any of the monthly perfume subscription boxes. I’ll likely use their gift subscription options this holiday season for those “hard to shop for” men in my life – which happen to be my father and uncle.
I admire and appreciate their “customer first” business model and I hope they can continue to capture an increased share of a market full of direct and indirect competition.